Flagship engagement
Churn risk diagnostic
Who this is for
Product leads, founders, and customer-success managers who already have a live consumer or B2B app and a suspicion that people are leaving for a reason the weekly chart does not name. You need enough access to events, billing dates, cancel-flow copy, and a sample of support tickets. You do not need a new warehouse.
The result
A diagnostic memo that ranks leaving patterns. Each pattern is tied to a moment in the product: a failed export, a skip-heavy session, a billing anniversary with no reminder, an onboarding stall after permission prompts. The memo says what we would watch next and what we would not touch yet. It is not a growth plan and it is not a rebuilt event taxonomy.
Included
- A scoping call to name the app, the audience, and the window of behaviour under review.
- Access checklist for events, invoices, cancel screens, and tickets.
- Two working sittings (remote, or one of them at Office 11 in Birmingham).
- Interviews with up to four people who live with the leaving: support, success, a product owner, sometimes a community moderator.
- The ranked memo and a one-hour hand-over.
Excluded
Implementation of tracking, writing of in-app copy, running of win-back campaigns, and any ongoing login to your charts. If you later want a quarterly watch, that is a separate commission.
Who does the work
A named analyst from Content Harborgrid leads the engagement. They read the traces themselves. Junior help, if used, is limited to ticket sampling under that analyst’s notes.
Process and time
Week one is access and a first pass over cancel copy and tickets. Week two is the cohort sitting and interviews. Week three is the memo and hand-over. Delays usually come from missing event names or a cancel screen that only exists in a staging build; we pause the clock rather than invent the missing piece.
Place
Sittings are remote by default. If the team is in the UK, one afternoon can be held at Office 11, 19 Sample Avenue, Birmingham ZZ3 3AB.
Preparation
Send a short note naming the app store listing or login, the last three months of cohort cuts you already trust, and one leaving story you have heard from support. Do not tidy the tickets.
Constraints
We work on one live app per diagnostic. Games with real-money economies and regulated lending apps need extra legal review before we accept.
Price
From £4,800 excluding VAT for a single live app in one market. Extra markets or a second product line are quoted separately.
Next step
Write to hello@content-harborgrid.click with the app name and the leaving pattern that worries you, or use the contact form and choose “Churn risk diagnostic”.